A SECRET HIDEAWAY IN THE CITY CENTER
A FAMILY-LED HOTEL THAT FEELS MORE LIKE STAYING WITH FRIENDS. GIOELE AND HIS WIFE HEIBI ENSURE EVERY DETAIL IS JUST RIGHT
Hidden behind an ivy-draped courtyard just steps from St. Mark’s Square, Hotel Flora is one of Venice’s most quietly enchanting addresses: a family-run b&b where time seems to soften. For three generations, the Romanelli family has presided over this 17th-century palazzo, infusing it with warmth, charm and the easy grace that only comes from decades of genuine hospitality.
Inside, the atmosphere is a masterclass in understated Venetian style. Original period furnishings, Murano glass lamps, and rich brocades nod to the city’s past. Each of the 40 rooms feels unique: some with damask tapestry , others overlooking the lush inner garden; but all sharing the same sense of intimacy and calm.
At the heart of the hotel lies its verdant courtyard, a hidden sanctuary scented with jasmine and wisteria. Here, breakfast is served beneath the trees: still-warm croissants, strong espresso, the sound of church bells filtering through the morning air. Later in the day, it becomes a serene spot for an aperitivo, as glasses of Spritz catch the afternoon light. Gioele Romanelli and his wife Heibi oversee every detail, from the locally sourced pastries to the flicker of candlelight at dusk. Their philosophy is simple: to make guests feel like part of the family. And it shows.