Hotel Flora

WHERE: SAN MARCO, VENEZIA  
WHAT: B&B 
WHO: YOUNG COUPLES 
THE VIBE: COSY, VENETIAN, ATTENTION TO DETAIL   

In Mark’s Square, Hotel Flora is a charm-ing boutique hotel run by the Romanelli family for over 50 years. This 17th century palazzo feels like a secret hideaway with a few rooms facing the idyllic internal courtyard for the ultimate quietude. But the real magic? The lush garden courtyard—a peaceful green oasis perfect for unwinding after a day of exploring.

Hotel Flora
A SECRET HIDEAWAY IN THE CITY CENTER

A FAMILY-LED HOTEL THAT FEELS MORE LIKE STAYING WITH FRIENDS. GIOELE AND HIS WIFE HEIBI ENSURE EVERY DETAIL IS JUST RIGHT

Hidden behind an ivy-draped courtyard just steps from St. Mark’s Square, Hotel Flora is one of Venice’s most quietly enchanting addresses: a family-run b&b where time seems to soften. For three generations, the Romanelli family has presided over this 17th-century palazzo, infusing it with warmth, charm and the easy grace that only comes from decades of genuine hospitality.

Inside, the atmosphere is a masterclass in understated Venetian style. Original period furnishings, Murano glass lamps, and rich brocades nod to the city’s past. Each of the 40 rooms feels unique: some with damask tapestry , others overlooking the lush inner garden; but all sharing the same sense of intimacy and calm.

At the heart of the hotel lies its verdant courtyard, a hidden sanctuary scented with jasmine and wisteria. Here, breakfast is served beneath the trees: still-warm croissants, strong espresso, the sound of church bells filtering through the morning air. Later in the day, it becomes a serene spot for an aperitivo, as glasses of Spritz catch the afternoon light. Gioele Romanelli and his wife Heibi oversee every detail, from the locally sourced pastries to the flicker of candlelight at dusk. Their philosophy is simple:  to make guests feel like part of the family. And it shows.

VENICE BEHIND THE SCENES 

LE VOYAGE HOTEL-JOURNAL 

THE DESIGN

Family-run for three generations, its interiors are an intimate portrait of the city itself — antique furnishings, Murano glass lamps, and richly woven fabrics reflecting soft, honeyed light. This is old Venice, refined yet unpretentious, where history and warmth intertwine.

ROOMS

Each of the 40 rooms feels like a personal discovery — no two are alike. Some are dressed in hand-painted ceilings and antique mirrors; expect vintage furniture, crisp linens, and a quiet, homely beauty that feels effortlessly authentic.

FOOD & DRINK

Breakfast in the courtyard is a Venetian ritual: freshly baked croissants, seasonal fruit, and coffee strong enough to rival any espresso bar. As evening falls, the same garden transforms into an intimate aperitivo spot — spritzes clinking, candlelight flickering, the scent of wisteria in the air. There’s no restaurant, but you’re steps from some of the city’s most beloved trattorie.

HOTEL HIGHLIGHTS

The secret garden: a lush oasis perfect for reading, daydreaming, or sipping an afternoon Bellini. 

WHY WE’LL RETURN

For the soul. Few places capture Venice’s quiet poetry quite like this — a hidden refuge where time slows and beauty lingers.

Neighbourhood Pocket Guide

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The Cafe

Pasticceria Rosa Salva — for a morning espresso and buttery cornetto among locals.

The Walk

From St. Mark’s to the Punta della Dogana — early morning light, few crowds, pure magic.

The Boutique

Chiarastella Cattana — refined Venetian textiles and table linens woven with modern artistry.

The Sweet Treat

Gelateria Paolin — a scoop of pistachio gelato in the Campo Santo Stefano sunshine

The Drink

Harry’s Bar — classic, iconic, and still the best Bellini in town.

The Golden Hour Spot

The terrace of Hotel Bauer (soon to reopen as a Rosewood) — for the city’s most cinematic sunsets.

The Dinner Table

Trattoria da Fiore — unfussy, elegant Venetian cooking where locals gather over seafood risotto and a glass of Soave.