Coming Soon | The printed and Digital collection
Firenze
Firenze
Forget the Florence you think you know. Florence reveals itself differently when seen from within.
Thoughtfully designed and built with local voices, the Florence Edition is crafted as a keepsake for the modern wanderer. Far from the crowded Renaissance landmarks, it uncovers neighbourhood life, artisan workshops, immersive itineraries, under-the-radar spots, meaningful encounters, and the places where Florentine culture still thrives beyond the tourist flow.
A book for lovers of beauty, craftsmanship, art, food, culture, and quiet discovery.
Explore a different Florence with our travel guide in your favourite format.
Benvenuti a Firenze
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INSIDE, YOU’LL FIND
INSIDE, YOU’LL FIND
Local tastemakers: Exclusive conversations with Florentines shaping the city today — along with their honest, lived-in recommendations.
Independent boutiques, artisans, and workshops
Thoughtful itineraries designed to reveal the atmosphere of Florence’s historic streets and lesser-known quarters.
Food & Wine: From traditional trattorias and wine doors to modern cafés and hidden osterie — all carefully selected and personally tried.
Hidden cloisters, secret gardens, and architectural treasures beyond the museums.
Design & photography: Created to be kept, revisited, and cherished — not just used.
WHY THIS GUIDE IS DIFFERENT
WHY THIS GUIDE IS DIFFERENT
Florence is layered, artisanal, and deeply human — and often reduced to postcard clichés. This guide honours the city by spotlighting the people who keep its tradition and creativity alive.
We spent months listening to artisans, restaurateurs, historians, gallerists, and creatives we trust and share values with. Their voices are the heart of this edition.
PRINT EDITION
PRINT EDITION
A limited-edition, coffee-table-worthy object crafted as a collectible.
Each print copy also includes the digital edition, so you can carry Florence with you wherever your steps lead.
MADE FOR TRAVELLERS WHO…
MADE FOR TRAVELLERS WHO…
• prefer depth over checklists
• love storytelling and thoughtful design
• want to support local craftsmanship and culture
• value conscious exploration
• appreciate recommendations shaped by real people
• believe that travelling is about connection
If that’s you — this Florence guide was created with you in mind.

